Madtown is more than just a state capitol and the home of the Badgers — it's also home to one of the best men's stores in the country. Context offers one of the more wide-ranging selections of brands we've come across, but they carefully curate their selections so you're only seeing the best of what each has to offer. Denim is obviously a strong suit, but they also carry shirts, outwear, shoes, and plenty of accessories.