When you're trying to find the latest skateboarding kicks, it helps to go to a store that's run by a skateboarder. Founded by famed 'boarder Paul Rodriguez, Primitive offers up a wide selection of Nike SB gear, as well as the Valley's best selection of tees, hats, jackets, shirts, and accessories from the likes of The Hundreds, Diamond, Obey, Vans, Crooks & Castles, and more. If that's not enough to entice you, keep in mind that it's worth stopping by just to check out the design of the store.