When most of us thing of Patagonia, our thoughts turn to snow-covered scenes and highly-insulated clothing. Patagonia Cardiff-by-the-Sea is here to dispel that notion. Thanks to its nearly-oceanfront location, this fairly unique store focuses most of its attention on surfing, with a more subdued selection of gear than you're likely to find at a skate/surf hybrid, a solid selection of surf boards, and, of course, tons of jackets, coats, and other implements for the type of weather you'll only find far, far away from here.